How to Use Hashtags to Promote your Brand
1. # Be Simple & Unique
There are plenty of hashtags floating around on social media so there is bound to be some competition. Yours should spark an interest with your audience so that they want to join the conversation. Spend some time researching so that you know what else is being used in your industry. Try to avoid using words or phrases that can become muddled with your competition.
2. # The 3 S’s. Short Sweet & Simple.
Remember, your followers only have 140 characters on Twitter. You need to make sure that your hashtag doesn’t stop people from including their own great content. The shorter it is the better and potentially more memorable. I recommend keeping it between 8 and 10 characters. Don’t’ complicate it with too many words. Keep it short, sweet and simple.
# Make it Relevant to your industry topic
If you manage to create a # that incorporates your industry phrase or topic then you really do have a winner. With this, you can encourage people to stay on topic and any newcomers immediately know what is being discussed.
# Easy on the eye
The best way to avoid confusion, when creating a hashtag, is to make sure that it’s readable. If you combine too many words you risk forcing the audience to decipher your tag and they may lose interest. Time is of the essence and you want to get as many of your followers on board as possible. Nike is very good at this, take a look at any of their campaigns, their hashtags are always between 2-3 words.
# No Space for Misinterpretation
This is the one thing that could literally make or break your hashtag. Clarity is everything. The difference can be seeing a completely different word to the one you imagined. Take the Black Hat eBook, for example, when translated to a hashtag it became the #BlackHateBook. A PR disaster in the making. You have to make sure your hashtag reads well and that your audience immediately understands the conversation that they’re joining.
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