Want to be sure your tweet is shared with the right group of users? There’s a hashtag for that — if you can find the right one.
Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information.
Users can join any conversation on the platform by adding the appropriate hashtag to their tweet. The problem is knowing which one to include.
Twitter is trying to solve that. The company unveiled an infographic Wednesday complete with a blog post highlighting tips on choosing the best hashtag for your tweet.
The highlights: Make your hashtag memorable, integrate it with other marketing activity like ads or campaigns, and don’t be afraid to piggyback on a popular term or phrase.
“If people are already using a hashtag, and having conversations, part of your work is already done,” wrote Twitter’s UK editorial manager, Gordon MacMillan, in the blog post.
“All your brand needs to do is ensure that when it joins that conversation it is adding value.”
Image: Matt Cardy/Getty Images
