How can we use Twitter as a marketing tool?
Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily.
- Twitter As A Learning Tool
Over 3 million messages are posted everyday. Are you mentioned in any of them? What about your company? This might be a good time to find out. Twitter provides a search engine that allows you plug-in company names, brand names, topics and even personal names. How is your buzz level? Are there any negative comments out there? If I were you, I’d use the search engine to check in a regular basis.
- Use Twitter as a Media Outlet
You can use Twitter to post news or updates about your company or products. However, please don’t do this before you become familiar with the format and etiquette of Twitter. The best way to do this is to post a link to the full content of the news or update. Think of what’s valuable to your consumers and let them hear about it first on Twitter. You’ll be amazed how your following will grow.
- A Promotional Palace
It’s not uncommon for companies to post promotions, sales, or specials on Twitter. An example would be Dell, they do it well. It’s important to remember that Twitter is about conversation and breaking news, so be sure if you are posting promotional information that you make it conversational and personal. If I want an ad, I’ll turn on TV.
- Create Character in Your Brand
Twitter is a fantastic tool in giving your brand a voice and a personality. Being successful in Twittering, you will have to put forth your personality and a unique style. That’s what makes the difference and can increase your Twitter following and make it a successful marketing tool for you.
- Customer Service and Chit Chat
As you begin to use Twitter you will notice that it’s all about conversation. It’s about talking to your prospects and consumers, interacting with them. If you are not going to do this, don’t use Twitter as a marketing tool, it simply won’t work. Make friends, be a friend and reply. Show your followers that you want to engage and be involved with them – this provides optimal customer service and that you are, in fact, personable.
