Gap Buys Up All of Tumblr’s Mobile Ads for a Day – Digital Marketing
Gap wants to create a “pop culture moment” for its fall Back to Blue campaign, and it’s turning to Tumblr to create it. On Monday morning, Gap issued a call on Tumblr for creators to share, through an original piece of content, what “blue” means to them — blue being, of course, the color of […]
Yahoo to Pay Tumblr’s David Karp $81 Million to Stay for 4 Years
Yahoo filed a 10-Q report with the SEC Thursday, disclosing some additional details about the 10 startups it acquired between the end of March and the end of June — including its biggest one, Tumblr, which cost the company around $1.1 billion. The filing also reveals Tumblr CEO and founder David Karp’s compensation package. In […]
Yahoo Acquires Photography App Maker GhostBird Software
Another week, another Yahoo acquisition: This time, the Internet giant has acquired 4-year-old GhostBird Software, the San Francisco-based company behind mobile photography apps KitCam and PhotoForge2. In an e-mailed statement, Yahoo said that it would be integrating many of the features in GhostBird’s mobile apps into Yahoo’s Flickr apps. Co-founders Travis Houlette and Ye Lu […]
