Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth
Twitter Inc., the microblogging service that held its initial public offering last month, rose to a record for a third trading day amid optimism that the company has room to expand sales in digital advertising. Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169% […]
Twitter Dethrones Facebook as Teens’ Favorite Social Network for Shopping
Twitter beat out Facebook in the battle for teenagers’ preferred social networks for online shopping. In a recent survey of teens’ retail behavior, participants were asked about their favorite networks, and 26% responded that it was Twitter. Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens […]
Facebook Consumer Marketing Head Goes to Twitter
Twitter has poached Facebook’s head of consumer and mobile marketing, Kate Jhaveri, according to a report. Jhaveri will join Twitter as senior director of consumer marketing, according to AllThingsD. Reps from Twitter and Facebook could not immediately be reached for comment. A Twitter account purported to be Jhaveri’s but not verified tweeted the following Friday […]
Twitter Acquires Trendrr to Build Out TV Offerings
Trendrr announced Wednesday that it has been acquired by Twitter as the microblogging service seeks to further integrate its service with TV networks and advertisers. Trendrr has two products: One, Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. A second, Curatorr, allows those same […]
Twitter Experiment Lets Users Tweet Highlighted Sentences From Articles
A new feature from The New York Times may change the way people share and discover stories via Twitter . The Times tested a feature it developed that allows users to click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet […]
63% of Brands Have Multiple Twitter Accounts – Twitter Stats
For top brands, one presence on Twitter isn’t enough. In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts. Statista’s chart, below, breaks down the number of brands with multiple, single […]
Twitter Teaches You How to Hashtag – Twitter Marketing
Want to be sure your tweet is shared with the right group of users? There’s a hashtag for that — if you can find the right one. Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information. Users can join any conversation on the platform by […]
Airing of Anime Film Sparks New Twitter Record
Twitter users have set a lofty benchmark for unified tweeting. The company announced Friday that users set a new record for tweets in one second at 143,199, a figure that shattered the previous record of 33,388. The moment of excessive tweeting occurred during an Aug. 3 airing of Castle in the Sky, a Japanese animated […]
TweetDeck Gets a Makeover With New Tweet Panel
Twitter’s TweetDeck rolled out a handful of new features on Monday, including a new tweet panel designed to enhance the functionality of the application. The new panel, which was highlighted in a post on TweetDeck’s blog, is positioned on the left side of the screen and can remain open while users scroll through their categories […]
