Are Facebook Ads Working? The Clicks Say Yes
Days before Facebook unveils its Q3 earnings figures, multiple ad partners for the social network found that Facebook ads improved in nearly every metric in year-over-year and quarter-over-quarter comparisons. The reports come from Adobe and Kenshoo Social, which are both part of Facebook’s Strategic Preferred Marketing Developer program, meaning they drive “outstanding positive impact in […]
Study: 30% of Americans Get Their News on Facebook
A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may not have otherwise done so. Of that 30%, more than half — 78% — said they click on news links to media sites after initially logging on for unrelated […]
