When Facebook Was Down, Brands Pounced – Social Media Marketing
Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network. While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse: #Facebookdown Grab your Venus […]
Facebook Suffers Sitewide Errors for Many Users – Digital News
As of Monday morning, Facebook is experiencing errors across the site. It won’t allow many users to update your status, post comments, send messages or post photos. Users are also unable to Like posts. Trying to update your status will yield this message: “There was a problem updating your status. Please try again in a […]
What Social Media Can (Really) Tell You About Job Applicants
It’s no secret that employers research job candidates’ social media profiles to help them make hiring decisions. Most employers, however, may have been inaccurately evaluating applicants’ online personas all along: New research has found that employers who quickly dismiss applicants based on unpleasant status updates and incriminating photos from a trip to Vegas may actually […]
Facebook Lowers Age Rule to Allow Teens to Post Publicly
Facebook is giving its teenage users a public voice on the platform. For the first time, beginning Wednesday, users between the ages of 13 and 17 will be able to post publicly and obtain followers of their profiles. Previously, teens using Facebook were only able to share content with friends, friends of friends and custom […]
4 Best Practices for Social Advertising – Social Media Marketing
If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud. A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little […]
Facebook Radically Simplifies Ad Buying
Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. Those who have used Ads Manager and Power Editor in the past know that neither […]
Facebook Improves Tools for Measuring Brand Pages
Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages. On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, […]
Do Social Media Referrals Have A Future In Your Business?
Social media referrals are living on the edge – or at least they are somewhere near according to a Monetate’s data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the ‘last-click channel of attribution’. Some businesses say otherwise. Wixon Jewelers Online […]
How to Optimize Your Profile Photos Across Social Media
Choosing your social media profile photos is an important task. They represent the physical you in the online world, while providing an all-important first impression to anyone viewing your profile. In order to make the most of the available space, we took a look at how you can optimize your avatars and cover photos on […]
How Sports Fans Engage With Social Media – Social Media Marketing
Social media plays a larger role than ever in the lives of sports fans around the world. YouTube is an endless source of video highlights and bloopers. Twitter is a gigantic news wire. And Facebook is a place for trash talk with friends. But, beyond anecdotal evidence, it can be hard to parse just how […]
