How Digital Marketing Is Helping Bollywood?

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Billions of money is spent every year in Bollywood for advertising. But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no! Then […]

How Digital Marketing Is Helping Bollywood?

Best digital marketing companies in India

Billions of money is spent every year in Bollywood for advertising. But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no! Then […]

Is Facebook a Truly Mobile-First Company Yet?

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Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]

Is Facebook a Truly Mobile-First Company Yet?

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Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]

Study: 30% of Americans Get Their News on Facebook

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A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may not have otherwise done so. Of that 30%, more than half — 78% — said they click on news links to media sites after initially logging on for unrelated […]

LinkedIn’s Website Goes Down for Some – Digital News

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LinkedIn suffered a rare service disruption on Wednesday morning, which prevented many users from properly loading the website. The company did not immediately respond to our request for comment on the cause or extent of the outage, but Downrightnow.com shows there has been a “likely service disruption” for the better part an hour. LinkedIn acknowledged […]

Tailored Tweets, Coming to a Country Near You

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Twitter offers a large target for marketers hoping to drive home a specific message — and its accuracy is improving. A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet […]

When Facebook Was Down, Brands Pounced – Social Media Marketing

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Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network. While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse: #Facebookdown Grab your Venus […]

What Social Media Can (Really) Tell You About Job Applicants

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It’s no secret that employers research job candidates’ social media profiles to help them make hiring decisions. Most employers, however, may have been inaccurately evaluating applicants’ online personas all along: New research has found that employers who quickly dismiss applicants based on unpleasant status updates and incriminating photos from a trip to Vegas may actually […]