Do Social Media Referrals Have A Future In Your Business?
Social media referrals are living on the edge – or at least they are somewhere near according to a Monetate’s data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the ‘last-click channel of attribution’. Some businesses say otherwise. Wixon Jewelers Online […]
Twitter Unveils Exclusive Feature For Verified Users – Twitter Verified Profile
As if reporting an IPO wasn’t enough news for one day, Twitter followed up their major announcement with a new feature Thursday to help its verified users better manage their Twitter conversations. The update will allow verified users (those with the blue check marks) to filter their Twitter mentions within the “Connect” tab above their […]
Good News For Digital And Social Media Agencies In India. AICC Is Planning To Hire
Congress To Hire 50 Social Media Activists For 2014 General Elections. Isn’t It Late? The country will witness Lok Sabha (Lower House) elections in 2014. Once again we would see the politicians coming out on the streets, knocking the doors of the common man and begging for their valuable votes. Political party promotions would see […]
Honda Responds to Customer Tweets With Real-Time Vine Videos
Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign launched on Monday. The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas, available at the Japanese motor company’s summer clearance […]
Is Facebook advertising poised to overtake television advertising?
Following a recent cross-media channel campaign, Nestle attributed 11% of KitKat’s sales to its Facebook ads. Is this a one-off situation or are we increasingly now going to see Facebook advertising trump television advertising? Statistics suggest that the amount of time the average person now spends on Facebook exceeds the amount of time he/she spends […]
Facebook Insights Gets a Makeover – Facebook Fan Page Marketing
Facebook Page owners, rejoice: Facebook Insights, the social network’s analytics dashboard for public Pages, is getting a makeover. A small, random group of beta testers will get access to the new desktop design on Wednesday, with a broader rollout to follow at an unspecified date. The new design is simpler, cleaner and more intelligible. Stats […]
Twitter: A Valuable Marketing Tool? Why Twitter Marketing ?
How can we use Twitter as a marketing tool? Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily. Twitter As A Learning Tool Over 3 million messages are posted everyday. Are […]
Facebook Chat Heads Are Larry Page’s Worst Nightmare
The best part of Facebook Home (and the latest update to Facebook Mobile) is Chat Heads — mostly because you can make funny composites by strategically placing your friends’ faces throughout your News Feed. But in this Sunday Comic, our friends Nitrozac and Snaggy at The Joy of Tech show that Google CEO Larry Page […]
