India’s New Prime Minister Narendra Modi Wants to Remember Every ‘Congrats’ Forever
India’s most current PM Narendra Modi has set up a site to gather messages from any individual who has complimented him on Twitter, Facebook and different types of social networking. Bounty praised Narendra Modi on Friday, when he moved to the highest point of India’s political step. Any tweet with the hashtag #congratsnamo will show up on […]
Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads
Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, even if the brand isn’t running a TV ad during the program. As the company wrote in its advertising blog: “Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and […]
Is Facebook a Truly Mobile-First Company Yet?
Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]
Is Facebook a Truly Mobile-First Company Yet?
Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]
Are Facebook Ads Working? The Clicks Say Yes
Days before Facebook unveils its Q3 earnings figures, multiple ad partners for the social network found that Facebook ads improved in nearly every metric in year-over-year and quarter-over-quarter comparisons. The reports come from Adobe and Kenshoo Social, which are both part of Facebook’s Strategic Preferred Marketing Developer program, meaning they drive “outstanding positive impact in […]
Study: 30% of Americans Get Their News on Facebook
A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may not have otherwise done so. Of that 30%, more than half — 78% — said they click on news links to media sites after initially logging on for unrelated […]
LinkedIn’s Website Goes Down for Some – Digital News
LinkedIn suffered a rare service disruption on Wednesday morning, which prevented many users from properly loading the website. The company did not immediately respond to our request for comment on the cause or extent of the outage, but Downrightnow.com shows there has been a “likely service disruption” for the better part an hour. LinkedIn acknowledged […]
When Facebook Was Down, Brands Pounced – Social Media Marketing
Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network. While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse: #Facebookdown Grab your Venus […]
What Social Media Can (Really) Tell You About Job Applicants
It’s no secret that employers research job candidates’ social media profiles to help them make hiring decisions. Most employers, however, may have been inaccurately evaluating applicants’ online personas all along: New research has found that employers who quickly dismiss applicants based on unpleasant status updates and incriminating photos from a trip to Vegas may actually […]
Facebook Radically Simplifies Ad Buying
Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. Those who have used Ads Manager and Power Editor in the past know that neither […]
