Do Teens Really Think Twitter Is ‘More Important’ Than Facebook?
Teens are abandoning Facebook in droves for Twitter. For many, that was the takeaway from an Oct. 10 Piper Jaffray study of 8,650 teens. That conclusion was false. The study had a much narrower focus than has been reported and only referred to purchasing activity on the platforms. This key paragraph in the press release […]
Twitter Arrives on TV in India
Technology and platform convergence is the next big thing that businesses are looking for –- whether it be mobile and Internet or Internet and TV. It’s all about a revenue stream for the future. Airtel Digital TV, an arm of Indian telecommunications company Bharti Airtel, revealed Monday that it has integrated Twitter with its digital […]
Hell Freezes Over: Google to Sell Facebook Ads – Digital Marketing
Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory. The ads will be sold via Google’s DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook’s Ad Exchange on the platform. SEE ALSO: Google Stock Hits […]
Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from […]
