10 Countries That Spend the Most on Digital Ads – Digital Marketing
Norway is home to digital advertisers that spend the most money per Internet user — $209 each, according to data from market-research company eMarketer. However, the U.S. doesn’t fall far behind, with advertisers spending an estimated $201 per Internet user. Online-statistics portal Statista created the chart, below, which shows the estimated digital-advertising costs per Internet […]
The Next Wave of Ads Knows Everything About You — Before You Do
Welcome to the world of inference advertising, which relies on targeted ads that use your smartphone’s geo-location and social history to serve relevant mobile ads that know what you want, even before you do. Predictive ads — tailored to your exact location and taste — may sound intrusive, but the idea is to cater to […]
