Twitter Now Running Pre-Roll Ads
Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming. The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told […]
Tailored Tweets, Coming to a Country Near You
Twitter offers a large target for marketers hoping to drive home a specific message — and its accuracy is improving. A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet […]
When Facebook Was Down, Brands Pounced – Social Media Marketing
Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network. While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse: #Facebookdown Grab your Venus […]
