Facebook Will Let You Save Links to Read Later
Mark Zuckerberg has described his social network as a “personalized newspaper” — and for seasoned users with a wide-range of like-minded friends, it’s hard not to argue that the articles that pop up in your news feed constitute the most engrossing read in the world, if not exactly the most timely one. But Zuckerberg also […]
Study: 30% of Americans Get Their News on Facebook
A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may not have otherwise done so. Of that 30%, more than half — 78% — said they click on news links to media sites after initially logging on for unrelated […]
4 Best Practices for Social Advertising – Social Media Marketing
If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud. A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little […]
Facebook Radically Simplifies Ad Buying
Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. Those who have used Ads Manager and Power Editor in the past know that neither […]
Facebook Improves Tools for Measuring Brand Pages
Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages. On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, […]
How to Optimize Your Profile Photos Across Social Media
Choosing your social media profile photos is an important task. They represent the physical you in the online world, while providing an all-important first impression to anyone viewing your profile. In order to make the most of the available space, we took a look at how you can optimize your avatars and cover photos on […]
How Sports Fans Engage With Social Media – Social Media Marketing
Social media plays a larger role than ever in the lives of sports fans around the world. YouTube is an endless source of video highlights and bloopers. Twitter is a gigantic news wire. And Facebook is a place for trash talk with friends. But, beyond anecdotal evidence, it can be hard to parse just how […]
Is Your Business Spending Too Much Time on Facebook?
Countless articles and studies have focused on the negative psychological consequences of Facebook. They include everything from depression (seeing friends’ awesome vacation photos while you’re sitting at a computer can spark FOMO, or “Fear of Missing Out”) to relationship problems (a British survey found that nearly one-third of divorce filings in 2011 mentioned Facebook). Researchers […]
Facebook Finally Lets You Edit Posts – Facebook Marketing
If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday. The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on […]
Your Facebook ‘Like’ Is Now Protected by the U.S. Constitution
Clicking “Like” on a Facebook post or page is now a form of speech protected by the U.S. Constitution’s First Amendment, according to an opinion issued on Wednesday by a federal appeals court, which overturned a previous ruling to the contrary. The decision (.PDF) to consider a Facebook “Like” as protected speech may set a […]
