Analyst Prediction: Facebook Video Ads Will Generate $1 Billion in 2014
Facebook users may not be excited to see video ads hit their News Feeds, but company stockholders should be. A report released by Morgan Stanley on Wednesday predicts that Facebook’s video advertisements will generate more than $1 billion in 2014 — a lofty total considering they don’t exist yet. This total would constitute 1% of […]
Can a Popular Baby Franchise Turn Its Facebook Fans Into Customers?
Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers? That’s the challenge Meg Faure, founder of The Baby Sense Company, and Jeremy Pepper, a Los Angeles-based social […]
8 Creative Ways to Connect With Customers on Facebook
Facebook is a not-so-secret secret weapon for promoting your business. That being said, a lot of companies don’t take full advantage of what this social media platform has to offer when it comes to making deep, lasting connections with their customers. Ads and pleas to “like this” simple don’t quite cut it. That’s why we […]
Is Facebook advertising poised to overtake television advertising?
Following a recent cross-media channel campaign, Nestle attributed 11% of KitKat’s sales to its Facebook ads. Is this a one-off situation or are we increasingly now going to see Facebook advertising trump television advertising? Statistics suggest that the amount of time the average person now spends on Facebook exceeds the amount of time he/she spends […]
Facebook Now Lets You Comment With a Photo – Digital News
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words. Originally built during a Facebook employee hackathon, photo comments are starting to roll out globally on the web as well as the Facebook mobile site. Users can’t yet leave photo comments within […]
Facebook Now Has 1 Million Active Advertisers – Facebook Marketing
Facebook now has more than 1 million businesses actively advertising on the social network, the company announced Tuesday. The “vast majority” of those advertisers are small businesses, according to Dan Levy, Facebook’s director of small business, who announced the milestone during an event at Facebook’s office in New York. “The feedback we hear from businesses […]
Facebook Hashtags Not Open to Advertising Yet- Digitrock
Facebook’s introduction of hashtags paves the way for a lucrative stream of new advertising, but the company is not opening the program up to advertisers, at least not at this time. Reps from the company confirmed that hashtags are off limits to marketers right now. However, there doesn’t appear to be any reason why Facebook […]
