Facebook Sells ‘Social Butterfly Blue’ Nail Polish- Facebook Marketing
You can now wear Facebook pride on your fingertips. The company is currently selling a shade of nail polish, “social butterfly blue” at its campus store in Menlo Park, Calif. Although Facebook told Mashable it added the polish to its collection of branded swag at the beginning of the year, its existence was recently brought […]
Facebook Now Gives More Control Over What You Share
Facebook announced on Thursday that the site’s two-step app permission process has been fully integrated with users worldwide. The feature, which was first announced in April, allows users to have more control over the content they share to Facebook through third-party applications. When users sign in to an app like Lyft or Words With Friends […]
Facebook to Provide Free Photos for Businesses to Use in Ads
Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help. In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will […]
Facebook to Provide Free Photos for Businesses to Use in Ads
Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help. In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will […]
Can Facebook Rewrite the Industry Standard For User Engagement?
The “monthly active users” figure has long been the industry standard for user engagement in social media. It’s easy to digest, but more importantly, it’s a benchmark capable of comparing the most social of social networks to the new kids on the block. When it comes to Facebook, however, monthly active users have become a […]
Report: Users Are Engaging More With Facebook Ads
A quarterly review of Facebook’s ad performance found increases in advertising metrics across the board, including click-through rates, total clicks and revenues driven by the ads themselves. Kenshoo Social, a digital marketing company that works with “hundreds” of customers that advertise on Facebook, explored more than 75 billion Facebook ads over the past two quarters, […]
Researcher: Advertise Your Facebook Post Within 24 Hours or Don’t Bother
If your brand just posted a status on Facebook, don’t waste time waiting to amplify it with an ad buy. If you don’t do so within 24 hours, you will lose a great deal of the engagement and viral impressions that would have been generated by posting earlier. This is the gist of new research […]
Are Paid Facebook Ads Worth the Bucks?
To advertise on Facebook, or not to advertise on Facebook? There’s still plenty of debate about whether advertising on Facebook (or social media in general) is worth it, and whether it’s more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number […]
Facebook Acquires Mobile Technologies, a Speech Translation Developer
Facebook has acquired Mobile Technologies, a developer of voice recognition and translation tools, the two companies announced late Monday. The terms of the deal were not immediately disclosed. Mobile Technologies, founded in 2001, built Jibbigo, an app for iPhone and Android that the company describes as “the world’s first speech-to-speech translator on a phone that […]
You Can Soon Make Restaurant Reservations on Facebook
The next time you visit a restaurant’s Facebook page on your mobile phone, you’ll be able to do more than browse photos and posts: You’ll also be able to book a table for four. The feature is part of a new integration with OpenTable, which allows you to make online reservations at about 20,000 U.S. […]
