How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising. But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no! Then […]
How Digital Marketing Is Helping Bollywood?
Billions of money is spent every year in Bollywood for advertising. But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no! Then […]
Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads
Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, even if the brand isn’t running a TV ad during the program. As the company wrote in its advertising blog: “Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and […]
Do Teens Really Think Twitter Is ‘More Important’ Than Facebook?
Teens are abandoning Facebook in droves for Twitter. For many, that was the takeaway from an Oct. 10 Piper Jaffray study of 8,650 teens. That conclusion was false. The study had a much narrower focus than has been reported and only referred to purchasing activity on the platforms. This key paragraph in the press release […]
Twitter Arrives on TV in India
Technology and platform convergence is the next big thing that businesses are looking for –- whether it be mobile and Internet or Internet and TV. It’s all about a revenue stream for the future. Airtel Digital TV, an arm of Indian telecommunications company Bharti Airtel, revealed Monday that it has integrated Twitter with its digital […]
Facebook Average Referral Traffic to Media Sites Up 170% This Year
Flexing its muscles as a public-facing forum, Facebook reported Monday that the average referral track from Facebook to media sites jumped 170% last year. Facebook also disclosed that from September 2012 to September 2013, Time’s referral traffic rose 208%, BuzzFeed’s increased by 855% and Bleacher Report experienced a boost of 1,081%. Facebook also announced a […]
When Facebook Was Down, Brands Pounced – Social Media Marketing
Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network. While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse: #Facebookdown Grab your Venus […]
What Social Media Can (Really) Tell You About Job Applicants
It’s no secret that employers research job candidates’ social media profiles to help them make hiring decisions. Most employers, however, may have been inaccurately evaluating applicants’ online personas all along: New research has found that employers who quickly dismiss applicants based on unpleasant status updates and incriminating photos from a trip to Vegas may actually […]
Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined
When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from […]
Do Social Media Referrals Have A Future In Your Business?
Social media referrals are living on the edge – or at least they are somewhere near according to a Monetate’s data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the ‘last-click channel of attribution’. Some businesses say otherwise. Wixon Jewelers Online […]
