Honda Responds to Customer Tweets With Real-Time Vine Videos
Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign launched on Monday. The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas, available at the Japanese motor company’s summer clearance […]
Facebook Now Lets You Comment With a Photo – Digital News
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words. Originally built during a Facebook employee hackathon, photo comments are starting to roll out globally on the web as well as the Facebook mobile site. Users can’t yet leave photo comments within […]
Facebook Insights Gets a Makeover – Facebook Fan Page Marketing
Facebook Page owners, rejoice: Facebook Insights, the social network’s analytics dashboard for public Pages, is getting a makeover. A small, random group of beta testers will get access to the new desktop design on Wednesday, with a broader rollout to follow at an unspecified date. The new design is simpler, cleaner and more intelligible. Stats […]
Cost Per Like: A Subjective Valuation of Your Facebook Fans
“Cost per Like” often crops up in conversations about Facebook advertising, though it isn’t a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are […]
Cost Per Like: A Subjective Valuation of Your Facebook Fans
“Cost per Like” often crops up in conversations about Facebook advertising, though it isn’t a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are […]
