Microblogging site Twitter loses brand advertising manager to Pinterest
The latest employee of microblogging website Twitter out the door is Nipoon Malhotra, the head of the product team for brand advertising in Twitter. Even Before Twitter, Nipoon ran the complete Page Ranking product team at Bing Search Enginr Company, which was responsible for the search engine’s composite search results and ad experience. Nipoon Malhotra […]
Coming to Your Twitter Feed: Ads That Preview Company Websites
Twitter is addressing its promise to surface new sorts of ads in the not so distant future. On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to […]
Mouth-Watering Twitter Cake is Good Enough to Tweet
Social media junkies know there’s nothing better than humble-bragging about food. And this Twitter-themed cake from YouTube channel How To Cook That is sure to grab your followers by the taste buds. Ann Reardon, the baker behind How To Cook That, created a thorough video detailing how to create this impressive cake. While the recipe […]
Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth
Twitter Inc., the microblogging service that held its initial public offering last month, rose to a record for a third trading day amid optimism that the company has room to expand sales in digital advertising. Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169% […]
Twitter Now Running Pre-Roll Ads
Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming. The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told […]
