Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google

Experts gave Facebook a huge thumbs-up this week for its move to portable. As the organization provided details regarding Wednesday, versatile ads now speak to 59% of its general advertisement incomes, up from 30% in Q1 2013. Brian Wieser, an investigator with Pivotal Research, called it a “beast quarter” for Facebook that was determined generally […]

Is Facebook a Truly Mobile-First Company Yet?

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Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]

Is Facebook a Truly Mobile-First Company Yet?

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Has Facebook finally succeeded in becoming a mobile-first company? That’s the big question heading into the social network’s third quarter earnings results Wednesday. Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total […]

Twitter Dethrones Facebook as Teens’ Favorite Social Network for Shopping

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Twitter beat out Facebook in the battle for teenagers’ preferred social networks for online shopping. In a recent survey of teens’ retail behavior, participants were asked about their favorite networks, and 26% responded that it was Twitter. Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens […]

Facebook Ads Are 1,790% More Profitable on iOS Than Android

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After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows that Facebook ads on iOS are 1,790% more profitable than on Android-powered devices. Nanigans is one of Facebook’s largest ad buyers specifically focusing on retail advertising. […]

Facebook Ads Are 1,790% More Profitable on iOS Than Android

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After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows that Facebook ads on iOS are 1,790% more profitable than on Android-powered devices. Nanigans is one of Facebook’s largest ad buyers specifically focusing on retail advertising. […]

Facebook Finally Lets You Edit Posts – Facebook Marketing

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If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday. The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on […]

Facebook Sells ‘Social Butterfly Blue’ Nail Polish- Facebook Marketing

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You can now wear Facebook pride on your fingertips. The company is currently selling a shade of nail polish, “social butterfly blue” at its campus store in Menlo Park, Calif. Although Facebook told Mashable it added the polish to its collection of branded swag at the beginning of the year, its existence was recently brought […]

Foursquare Starts Showing Ads After You Check In

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Next time you check in to a location on Foursquare, you may see an ad pop up right after. AdAge reports that brands like Toys ‘R’ Us and Captain Morgan have started placing ads that appear after users check in to locations on Foursquare. Users who check in at a bar may see a Captain […]