Foursquare Starts Showing Ads After You Check In
Next time you check in to a location on Foursquare, you may see an ad pop up right after. AdAge reports that brands like Toys ‘R’ Us and Captain Morgan have started placing ads that appear after users check in to locations on Foursquare. Users who check in at a bar may see a Captain […]
Honda Responds to Customer Tweets With Real-Time Vine Videos
Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign launched on Monday. The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas, available at the Japanese motor company’s summer clearance […]
Facebook Will Remove Ads From Pages, Groups With Offensive Content
Facebook will restrict advertising from appearing on pages and groups with controversial content, the company announced Friday. Facebook will conduct a review of ads on the social network beginning next week and said it will remove ads from all groups and pages that contain “violent, graphic or sexual content” by the end of that week, […]
Is Facebook advertising poised to overtake television advertising?
Following a recent cross-media channel campaign, Nestle attributed 11% of KitKat’s sales to its Facebook ads. Is this a one-off situation or are we increasingly now going to see Facebook advertising trump television advertising? Statistics suggest that the amount of time the average person now spends on Facebook exceeds the amount of time he/she spends […]
Facebook Now Has 9 Million Users in Pakistan
Facebook is growing like a weed in Pakistan. In fact, the social networking service just broke the 9 million user mark — an especially impressive feat considering it only reached 8 million users earlier this year. One million users in half a year isn’t bad, and it suggests that Facebook could cross the 10 million […]
Facebook Insights Gets a Makeover – Facebook Fan Page Marketing
Facebook Page owners, rejoice: Facebook Insights, the social network’s analytics dashboard for public Pages, is getting a makeover. A small, random group of beta testers will get access to the new desktop design on Wednesday, with a broader rollout to follow at an unspecified date. The new design is simpler, cleaner and more intelligible. Stats […]
Cost Per Like: A Subjective Valuation of Your Facebook Fans
“Cost per Like” often crops up in conversations about Facebook advertising, though it isn’t a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are […]
Cost Per Like: A Subjective Valuation of Your Facebook Fans
“Cost per Like” often crops up in conversations about Facebook advertising, though it isn’t a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are […]
