Report: Users Are Engaging More With Facebook Ads
A quarterly review of Facebook’s ad performance found increases in advertising metrics across the board, including click-through rates, total clicks and revenues driven by the ads themselves. Kenshoo Social, a digital marketing company that works with “hundreds” of customers that advertise on Facebook, explored more than 75 billion Facebook ads over the past two quarters, […]
7 Top Social Networks Among American Teens – Digital Media Marketing
We heard from one 13-year-old who claims none of her friends use Facebook and a 15-year-old who said all of her friends use Facebook. While the perception of each of these two teens can provide snapshots of their schools and communities, Statista created this chart based on Pew data on American teens’ social media use […]
Researcher: Advertise Your Facebook Post Within 24 Hours or Don’t Bother
If your brand just posted a status on Facebook, don’t waste time waiting to amplify it with an ad buy. If you don’t do so within 24 hours, you will lose a great deal of the engagement and viral impressions that would have been generated by posting earlier. This is the gist of new research […]
Are Paid Facebook Ads Worth the Bucks?
To advertise on Facebook, or not to advertise on Facebook? There’s still plenty of debate about whether advertising on Facebook (or social media in general) is worth it, and whether it’s more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number […]
Facebook Acquires Mobile Technologies, a Speech Translation Developer
Facebook has acquired Mobile Technologies, a developer of voice recognition and translation tools, the two companies announced late Monday. The terms of the deal were not immediately disclosed. Mobile Technologies, founded in 2001, built Jibbigo, an app for iPhone and Android that the company describes as “the world’s first speech-to-speech translator on a phone that […]
You Can Soon Make Restaurant Reservations on Facebook
The next time you visit a restaurant’s Facebook page on your mobile phone, you’ll be able to do more than browse photos and posts: You’ll also be able to book a table for four. The feature is part of a new integration with OpenTable, which allows you to make online reservations at about 20,000 U.S. […]
Analyst Prediction: Facebook Video Ads Will Generate $1 Billion in 2014
Facebook users may not be excited to see video ads hit their News Feeds, but company stockholders should be. A report released by Morgan Stanley on Wednesday predicts that Facebook’s video advertisements will generate more than $1 billion in 2014 — a lofty total considering they don’t exist yet. This total would constitute 1% of […]
Can a Popular Baby Franchise Turn Its Facebook Fans Into Customers?
Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers? That’s the challenge Meg Faure, founder of The Baby Sense Company, and Jeremy Pepper, a Los Angeles-based social […]
8 Creative Ways to Connect With Customers on Facebook
Facebook is a not-so-secret secret weapon for promoting your business. That being said, a lot of companies don’t take full advantage of what this social media platform has to offer when it comes to making deep, lasting connections with their customers. Ads and pleas to “like this” simple don’t quite cut it. That’s why we […]
Are There Fake Users on Social Media? – Want a social media Audit ?
It seems as if now a day everyone throughout the world has some type of Social Media account. Facebook. Twitter. MySpace. Tumblr. Google +. You name it. Grandmas to young kids now know how to browse through these different sites. But how do we know that the person behind the profile is real? Could the […]
