Facebook Radically Simplifies Ad Buying

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Facebook ad buyers have cause to celebrate: On Tuesday, the social network unveiled a major overhaul of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more streamlined interface. Those who have used Ads Manager and Power Editor in the past know that neither […]

Is Your Business Spending Too Much Time on Facebook?

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Countless articles and studies have focused on the negative psychological consequences of Facebook. They include everything from depression (seeing friends’ awesome vacation photos while you’re sitting at a computer can spark FOMO, or “Fear of Missing Out”) to relationship problems (a British survey found that nearly one-third of divorce filings in 2011 mentioned Facebook). Researchers […]

Facebook-Flavored Ice Cream Is a Real Thing – Facebook Marketing

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Can you imagine tasting a social network? Two enterprising ice cream makers at Valentino Ice Cream Shop in Tisno, on Croatia’s Murter island, came up with the novel idea. One of the owners, Admir Adil, noticed his 15-year-old daughter was incessantly checking Facebook, so he thought it only appropriate to create a flavor for other […]