Facebook Improves Tools for Measuring Brand Pages
Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages. On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, […]
Do Social Media Referrals Have A Future In Your Business?
Social media referrals are living on the edge – or at least they are somewhere near according to a Monetate’s data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the ‘last-click channel of attribution’. Some businesses say otherwise. Wixon Jewelers Online […]
What Do You Think of Instagram Ads? – Instagram Marketing
Your beautifully filtered photos will soon have companions within your Instagram feed. Instagram announced on Thursday that the company will bring advertisements to the photo-sharing app in the near future, and frankly, it’s surprising it took this long. Unlike Facebook’s famous mantra, “Move fast and break things,” its subsidiary Instagram seems to be taking a […]
How Sports Fans Engage With Social Media – Social Media Marketing
Social media plays a larger role than ever in the lives of sports fans around the world. YouTube is an endless source of video highlights and bloopers. Twitter is a gigantic news wire. And Facebook is a place for trash talk with friends. But, beyond anecdotal evidence, it can be hard to parse just how […]
How Twitter’s Business Compares to Facebook’s
Ever since Twitter revealed last month that it had filed confidential paperwork to go public, the company has been compared to what is arguably its biggest competitor, Facebook. However, the S-1 form that the company filed Thursday shows that the two companies are in fact miles apart — for better or worse. In comparison to […]
Pinterest Update Expands Your Article Pins
Pinterest is expanding its set of “rich pins” to include more details about pinned articles, the company announced Tuesday. Now, when users pin a story or article to a board, the pin will also contain other relevant information such as the author’s name, the article title, a brief description and a larger link. Previously, articles […]
10 Countries That Spend the Most on Digital Ads – Digital Marketing
Norway is home to digital advertisers that spend the most money per Internet user — $209 each, according to data from market-research company eMarketer. However, the U.S. doesn’t fall far behind, with advertisers spending an estimated $201 per Internet user. Online-statistics portal Statista created the chart, below, which shows the estimated digital-advertising costs per Internet […]
Facebook Now Gives More Control Over What You Share
Facebook announced on Thursday that the site’s two-step app permission process has been fully integrated with users worldwide. The feature, which was first announced in April, allows users to have more control over the content they share to Facebook through third-party applications. When users sign in to an app like Lyft or Words With Friends […]
Facebook to Provide Free Photos for Businesses to Use in Ads
Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help. In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will […]
Facebook to Provide Free Photos for Businesses to Use in Ads
Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help. In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will […]
