LinkedIn unveiled a new design for the network’s Group pages on Thursday, providing a new look for one of platform’s most popular features.
The redesign is part of LinkedIn’s continued efforts to make the site “easier and simpler to use,” according to a press release. It also puts more emphasis on user content, making it easier to determine who has commented on a Group post or follow a conversation in the comments thread. Group moderators will also be able to customize the Group’s image at the top of the page.
Redesigning LinkedIn Groups is a noticeable change for the platform, considering how many users utilize the feature. The average user belongs to seven Groups on the site, and those who post or engage in group conversations receive four times as many profile views as those who don’t. Each minute, more than 200 conversations take place on Groups across the platform.
LinkedIn also announced that there are more than two million Groups on the platform — from “Business of Bowling” to “Kitesurfing Professionals” — with another 8,000 added each week.
The redesign, which will not impact Groups on mobile, will be rolled out to English-speaking LinkedIn users starting on Thursday and should be completed “in the very near future,” according to a LinkedIn spokesperson. A timeline for availability to non-English-speaking users was not disclosed.
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