Honda plans to respond to tweets from customers with real-time Vine videos as part of a new ad campaign launched on Monday.
The Vine videos, which will come in response to tweets using the hashtag #wantnewcar, will encourage users to swap their old cars for new Hondas, available at the Japanese motor company’s summer clearance sales event.
Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV
— Honda (@Honda) July 15, 2013
The videos will be filmed and uploaded on the same day and customized to each user’s feedback. “If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great deal … with a mouth full of pepperoni,” Susie Rossick, a senior manager at Honda, said in a statement.
Here are a couple early examples:
Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: https://t.co/Tw83GrkWpX #WantNewCar
— Honda (@Honda) July 15, 2013
Hey @that_zguy, stop by the Honda Summer Clearance Event and meet some new friends: https://t.co/GxPuctq4Z2 #wantnewcar
— Honda (@Honda) July 15, 2013
Other companies like Urban Outfitters and Marc Jacobs have also turned to Vine for marketing. Nissan, another car company, recently asked for Vine and Instagram video submissions for a TV commercial.
What do you think of Honda’s new ad campaign? Share your thoughts in the comments.
Image courtesy of YouTube, Honda
