Facebook will restrict advertising from appearing on pages and groups with controversial content, the company announced Friday.
Facebook will conduct a review of ads on the social network beginning next week and said it will remove ads from all groups and pages that contain “violent, graphic or sexual content” by the end of that week, even though that content does not technically violate Facebook’s community standards.
“We know that marketers work hard to promote their brands, and we take their objectives seriously,” Facebook representatives wrote in a blog post. “While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups.”
This move comes about a month after more than a dozen companies pulled ads from Facebook in response to a boycott campaign over the amount of domestic violence imagery on the social network.
Facebook said its effort to restrict ads from controversial pages will be manual at first, but in the coming weeks it plans to build an automated feature to handle this process.
Image by Stephen Lam/Getty Images
