Brand Recall Vs-Brand Recognition

Brand Recognition

In today’s competitive business environment, every business organization requires a powerful brand identity. Yet, organizations are free to do everything possible to create their brand. Let us understand the differences between brand recall and brand recognition. What are Brand Recognition and Brand Recall? Brand recognition would mean the consumer can recognize a brand in terms […]

Subdomain Vs Subdirectory: Which is Better for SEO?

Subdomain Vs Subdirectory

The debate on a subdirectory (example.com/blog) or a subdomain (blog.example.com) has been going long in the SEO world regarding which one is more search engine friendly. Let’s finally determine which one would be more SEO-friendly once and for all. Benefits exist with both, but the problem is far tougher to find out how it will […]

Digital Marketing Strategies – Short Term vs Long Term

Digital Marketing Strategies

In today’s time, if you own any business, you must implement solid marketing strategies to boost your sales, gain new leads, and increase conversion rates. The primary goal of any marketing strategy is to drive results. While some marketing strategies offer quick and instant results, others take time to show results. These are distinguished as […]

Blog Vs. Vlog: What Is the Difference Between A Blog And A Vlog?

Blog Vs. Vlog

The basic difference between a blog and a vlog is that while a blog demonstrates a website that anyone with a knack for creativity can build to post written content, vlogging means creating content in the form of a video instead of written content. Vlogs are generally hosted on video platforms such as YouTube, TikTok, […]

Why hire an event planner for corporate events?

corporate event planner

Hosting a corporate event is not easy. You need to make sure every single detail of your event is planned and executed right. Event planning requires a host of decisions to be made at the right time, from choosing the perfect venue to planning the whole program to other related factors such as food, parking […]

Explain the Impact of Typography on Effective Website Design

Impact of Typography on Effective Website Design

A website without planned typography is like a chaotic mess where texts are unreadable, not the correct font size or color, or blend with the background. Typography is the arrangement of letters to make the content visually appealing to the readers. It’s not just an aesthetic part of website design, but typography has a huge role to play, impacting […]

Google SGE a top threat to brand and product terms? Explained!

Google SGE

Google makes a constant effort to keep updating itself to improve user experience. Google’s main motive is to find new ways of showing personalized search results so that users can easily and quickly find whatever information they are looking for. Now, the main problem is that marketers may find it harder for their brand or […]

Benefits of internal link in the SEO: Strategies & Best Practices

internal link in the SEO

What are internal links? Internal links are elements of a website that helps users navigate from one webpage to another from the same site, without having to search those pages separately. Internal links are of various types, although they serve the same purpose. There are contextual links that content creators usually place somewhere within the […]

What is NLP for modern SEO? A Full Guide

NLP for modern SEO

What is NLP? A Basic Understanding: NLP or Natural Language Processing is a part of AI or Artificial Intelligence. It basically makes it easier for computers to understand human language better. NLP can comprehend natural human language whether text or voice. Modern search engines such as Google depend highly on NLP to comprehend searches and […]